Bespoke web design by trusted UK freelancer

Gen H was going through a rebrand and needed their new website developed on Webflow.

Access Ed wanted to rebuild their website after a previous developer had to withdraw from the project

Migrate HR wanted users experiences to be as simple as possible by quickly getting them on the right pages. They wanted two call to action buttons as soon as the user landed on the website which took them to the relevant page for them. The new pages I build had to stay within their brand guidelines as not to stick out and disrupt the user experience.

Their goal was still the same from the previous website; to increase sales figures. This meant keeping the products the main focus whilst also adding a few new pages they wanted (Lookbook and Community Page). The minimum viable product for this project were their physical products they sell. The product page and shop page iterations got the vast majority of my attention early in the project and the other static pages were considered the design debt which I addressed once I felt confident with the MVP(s).

I started off by identifying what their main goal for the website was. The website was just to serve as information before they received a call for appointments which, when I asked, they preferred to take them manually. Although still taking appointments over the phone, the client experience should still be quicker as they have all the relevant information on the website, so the call is simply booking the appointment instead of a game of 21 questions.